Table of Contents
What you’ll learn
- Introduction to Marketing Management
- Principles of marketing management effectiveness
- Target market analysis
- Segmentation and positioning
- Development of a marketing package
- Pricing
- Distribution and promotion
- Marketing Management and Сontrol
- Targeting
- Segmentation
- 4P
- SWOT
Description
What you’ll learn
- Whats is Marketing Management nowadays
- The theory of Marketing Management
- Principles of marketing management effectiveness
- Target market analysis
- Segmentation and positioning
- Development of a marketing package
- Pricing
- Distribution and promotion
- Marketing Management and Сontrol
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 208 countries and has been chosen by more than 380,000 students.
Course Plan:
1. Introduction to Marketing Management
2. Principles of marketing management effectiveness
3. Target market analysis
4. Segmentation and positioning
5. Development of a marketing package
6. Pricing
7. Distribution and promotion
8. Marketing Management and Сontrol
Course Instructor: Zhansaya Berdikulova,
Regional Coordinator of the leadership development project in schools of Kazakhstan,
certified coach, leadership development coach
Master of Economic Sciences of M.Auezov South Kazakhstan University
A little about me:
My name is Zhansaya, but for you I’m just Saya
For the last 10 years, I have been teaching adults and children leadership, communication, conflict management, decision-making, planning – all the flexible skills necessary for life and work.
In addition, I teach trainers and teachers who further transfer this knowledge and skills. Higher economic education in the field of management and marketing helps me to lead leadership not only as a life skill, but also as a professional for becoming top managers and managers.
I wish you new knowledge and hope that the course will be useful and effective for you!
Let’s get started!
Linked Topics:
- Marketing Fundamentals
- Management Fundamentals
- Business Fundamentals
Who this course is for:
- Course for any who want to build a career at Marketing
How to Get this course FREE?
Get a 100% Discount On Udemy Paid Courses by clicking on the Apply Here Button. This Course coupon code is automatically added to the Apply Here Button.
Apply this Coupon: 3F77B0B7E640C59B35B2 (For 100% Discount)
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Note: The Udemy Courses Will be free for a Maximum of 1000 Learners can use the promo code AND Get this course 100% Free. After that, you will get this course at a discounted price. (Still, It’s a good deal for you to get this course at a discounted price).
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