Professional Diploma in Social Media Marketing & Management – (Free Course)


What you’ll learn

  1. SMM
  2. Social Media Marketing
  3. Social Media Management
  4. Digital Marketing
  5. Instagram Marketing
  6. What is social media marketing and who is social media marketer
  7. Content and content plan
  8. Marketing analysis in social media
  9. How to design an Instagram profile
  10. Viewing skill
  11. Selling texts formulas
  12. Moodboard
  13. Tone of voice
  14. Promotion in Instagram
  15. Briefing
  16. Commercial offer
  17. Technical tasks
  18. Trends in Instagram
  19. Personal brand
  20. How to look for a job

This course includes:

  • 2 hours on-demand video
  • 7 downloadable resources
  • Access on mobile and TV
  • Full lifetime access
  • Certificate of completion


Welcome to the Social Media Marketing & Management Expert Program

You will know about: what is SMM, its prospects, what are content and content plan and how to structure it, marketing analysis in SMM (competitors and target audience), how to design an Instagram account (header and feed), how to improve a viewing skill, what is moodboard, AIDA and 4U text formulas, tone of voice, promotion and its types, trends in Instagram, personal brand and why is it important, structure of commercial offers and technical tasks, how to brief a client and how to look for a job.


After finishing a course you will get: key knowledge about the work of a SMM-expert, content and how to create a content plan; how to make an analysis in SMM; how to design an Instagram account; how to improve a viewing skill, what is moodboard, AIDA and 4U text formulas; tone of voice, free and paid promotion; trends in Instagram; personal brand and why is it important; rules and structure of technical task; rules for writing a commercial offer; structure of briefing; where and how to look for work.

Course provided by: The Retail Banking School, Lisbon, global banking, fintech and business school.

part of MTF Institute of Management, Technology & Finance

Course Plan:

For finishing of a course you need to review and understand provided video and materials at topics:

1. About profession, content and content plan

2. Marketing analysis in social media

3. How to create and fulfill an Instagram profile: moodboards, AIDA and 4U selling texts, tone of voice

4. Promotion in Instagram

5. How to write a briefing, technical task and commercial offer

6. Trends in Instagram, personal brand of SMM-er, how to look for a job

Also in case of questions you may use support of Instructors, please use functionality of “questions”

Course Author:

Zhansaya Berdikulova


Bachelor of Economics and Business of University of International Business

Master of Economic Sciences of M.Auezov South Kazakhstan University

Experience and examples of projects:

● Invictus Fitness Club chain

● The first advertising agency

● Cardiocenter “Cardio”

● Educational Center

● Educational and charitable project “Garyshker”

Course Full Description and Welcome Letter:


Welcome to the social media marketing course

In this course, we will learn the key and most important knowledge and skills for a social media marketer or manager.

The course is compiled based on my experience and the requirements of different companies.

I want to draw your attention to the fact that each lesson has its own task, you can share it in the comments or send me an email. By completing these tasks, you will be able to better understand the material covered and already replenish your portfolio.

After completing this course, you can safely get a job without being afraid of not knowing something.

A little about me

My name is Zhansaya, but for you I’m just Saya

I’ve been working in SMM for a couple of years as a freelancer.

Also I worked as a freelance copywriter in an advertising agency, in the medical and educational fields.

This profession gives you the opportunity to express your creativity, regulate your work schedule and grow professionally.

I wish you new knowledge and hope that the course will be useful and effective for you!

Linked topics:

  • SMM
  • Social Media
  • Social Media Marketing
  • Social Media Management
  • Digital Marketing
  • Facebook
  • Instagram
  • Copywriting
  • Content writing
  • Content Creation
  • social media content creation
  • digital content creation
  • content marketing
  • content strategy

How to Get this course FREE?

Note: The udemy Courses Will be free for a Maximum of 1000 Learners can use the promo code AND Get this course 100% Free. After that, you will get this course at a discounted price. (Still, It’s a good deal for you to get this course at a discounted price).

External links may contain affiliate links, meaning we get a commission if you decide to make a purchase. Read our disclosure.


Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!