In this course, Shani Raja, a former Wall Street Journal editor, will teach you the four ingredients of good writing: simplicity, clarity, elegance and evocativeness. After discovering how to add those ingredients skilfully, your writing will almost certainly begin to stand out from that of others in your field, profession or industry.By the end of the course, you will have a good grasp of how good writers create powerful and beautiful prose. As a result, you’ll also be able to quickly identify weaknesses in your writing and understand, in principle, how to fix and improve it dramatically.
Who is the course for?
- The course will interest professionals keen to upgrade their writing skills to enhance their careers, or businesses that wish to sharpen up their corporate communications
- Blog, book and business writers who want to craft their prose to make it look more slick and professional
- Marketers, communications professionals and other copywriters
- A computer for doing writing and editing exercises
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