The prestigious Indian Institute of Management Bangalore (IIM Bangalore) is offering free certification courses in Advertising, Sales, and Public Relations starting January 12, 2026, in collaboration with the SWAYAM platform. These courses are expertly designed to provide learners with practical knowledge and skills that are crucial in today’s dynamic marketing and communication landscape. With expert-led instruction, flexible online delivery, and certification upon successful completion, these free courses present an excellent opportunity to upgrade your career in 2025.
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About IIM Bangalore Free Certification Courses
IIM Bangalore brings its rich educational expertise to two free online courses:
- Advertising and Sales
- Advertising and Public Relations
Both courses provide a deep dive into the essentials of business communication, advertising strategies, and sales management, offering learners a balanced understanding of theory and real-world applications. The Advertising and Sales course runs for 10 weeks, guided by Dr. Bharti Singh, Assistant Professor at Manipal University Jaipur. Meanwhile, the Advertising and Public Relations course extends for 8 weeks, led by the Head of Institute and Associate Professor at Amity University Madhya Pradesh.
Participants attend lessons covering integrated marketing communications, copywriting, media strategy, public relations practices, crisis communication, and digital advertising trends. Successful certification requires achieving a minimum assignment score and passing a final exam, ensuring that learners are well-prepared and knowledgeable.
Who Can Apply for IIM Bangalore Offering Free Certification Courses?
The free certification courses by IIM Bangalore are open to a wide audience, including:
Students pursuing degrees in marketing, communication, or business.
Working professionals looking to enhance skills in advertising, sales, or PR.
Entrepreneurs and small business owners interested in effective promotion and public relations strategies.
Career switchers aiming to enter the marketing and communications field.
Anyone passionate about marketing, sales, or public relations seeking credible certification without financial burden.
There are no restrictive eligibility criteria, making these courses accessible to learners nationwide with an internet connection and commitment to learning.
Benefits of the IIM Bangalore Free Certification Courses
Expert Instruction: Learn from seasoned academicians and industry professionals associated with top business schools.
Comprehensive Curriculum: Gain knowledge covering advertising design, media formats, sales promotions, communication theories, digital trends, and public relations management.
Practical Focus: Apply learning through assignments and exams that impart hands-on experience.
Free Certification: Receive a valuable certificate from IIM Bangalore, enhancing your CV and LinkedIn profile at no cost.
Flexible Online Learning: Study from anywhere at your own pace, balancing course work alongside personal and professional responsibilities.
Career Advancement: Acquire skills sought after by marketing agencies, corporations, and digital media firms, improving job prospects and in-role performance.
These courses position learners for roles in advertising, brand management, sales leadership, PR consultancy, and digital marketing — domains seeing robust growth in India’s evolving business ecosystem.
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Here are 2 IIM Bangalore Offering Free Certification Courses
1.Advertising and Sales
Advertising is an integral part of our social and economic systems. In our complex society, advertising has evolved into a vital communications system for both consumers and businesses. The ability of advertising and other promotional methods to deliver carefully prepared messages to target audiences has given them a major role in the marketing programmes of most organizations. Advertising has become a part of our lives. Companies ranging from large multinational corporations to small retailers increasingly rely on advertising and promotion to help them market products and services in today’s highly competitive market. Advertising performs a crucial role in buyers, knowledge of products and brands available in the market and helps them to select the best suited product for their needs and budget. Thus, consumers have learned to rely on advertising and other forms of promotion for information which they can use in making purchase decisions. it is very essential that students planning a career in business activities understand the deep, complex and long term role that advertising and sales promotion play in today’s economy.
Course Link Click Here
2.Advertising and Public Relations
Advertising is a paid form of communication designed to promote or sell a product, service, or idea through various media channels, including print, television, radio, and digital platforms. It targets specific audiences with persuasive messages. Conversely, Public Relations focuses on managing and enhancing the reputation of an organisation and relationships with its stakeholders, such as the public, media, and employees. This is achieved through earned media, storytelling, and strategic communication. While advertising is controlled and financially compensated, Public Relations relies on media coverage and trust-building initiatives to shape public perception and maintain a positive image. Both advertising and PR work in tandem to achieve broader communication goals. In today’s fast-paced digital landscape, advertising and public relations play important roles in how organisations connect with their audiences. Whether you aim to create compelling advertising campaigns or manage a brands public image, this course will provide you with the essential skills and knowledge needed to thrive in the ever-evolving fields of Advertising and Public Relations.
Course Link Click Here
Why Enroll in IIM Bangalore’s Free Certification Courses in 2025?
In today’s hyper-competitive job market, strong communication, advertising, and sales skills are indispensable for growth. With digital transformation accelerating in marketing and brand management, these free certification courses provide:
- Credibility of learning from a top-tier management institute without any financial investment.
- Up-to-date content reflecting contemporary digital marketing and PR methods.
- Certification recognized by Indian and international recruiters.
- Opportunities for networking through SWAYAM’s learning community.
These benefits make the IIM Bangalore free certification courses an ideal choice for ambitious learners keen on upgrading their knowledge and opening doors to promising roles in advertising, sales, and public relations.
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Conclusion
IIM Bangalore’s partnership with SWAYAM democratizes access to high-quality business education, empowering everyone from students to industry professionals in India and abroad to sharpen their skills at zero cost. Don’t miss this opportunity to enhance your career in the marketing and communications space in 2025. Enroll now and learn from the best to become a future-ready professional.
