In 2025, Google is providing an excellent opportunity for students and professionals to master essential marketing analytics skills through a FREE Marketing Analytics Course. This course equips learners with the knowledge and tools to collect, analyze, and interpret data that drives successful marketing strategies. With digital marketing becoming increasingly data-driven, this is a timely offering that can significantly boost career prospects.
Read More: 50 Python Tricks Every Data Scientist Should Know (2025 Guide)
Read More: LIC FD Scheme 2025: Invest ₹1.5 Lakh and Get ₹9,750 Monthly – New Plan…
Table of Contents
About the FREE Marketing Analytics Course
Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights.
You’ll create media plans and set performance goals.
You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics.
You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign’s success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders.
Who Can Apply for FREE Marketing Analytics Course?
Students and fresh graduates interested in digital marketing or data analysis.
Marketing professionals aiming to enhance their data skills.
Business owners and entrepreneurs wanting to better understand online customer behavior.
Analysts and data enthusiasts transitioning into marketing analytics roles.
Anyone eager to learn how data shapes marketing decisions without prior expertise required.
This course requires only a basic understanding of computers and internet use, and everyone globally can enroll free of charge.
What you’ll learn?
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights.
Read More: ISB Summer Internship Report 2025: Highest stipend of Rs 7.3 lakh; top recruiters include…
Read More: IIT Delhi Campus Ambassador Internship 2025: Free Certificate + Goodies, Merchandise – Last Date…
Skills you’ll gain
Digital Marketing
Media Planning
Stakeholder Communications
Google Ads
Marketing Analytics
Data Visualization
Data Presentation
Key Performance Indicators (KPIs)
Pivot Tables And Charts
Marketing
Performance Measurement
Web Analytics and SEO
Marketing Budgets
Data Analysis
Spreadsheet Software
Google Analytics
Return On Investment
A/B Testing
Benefits of the Course
Gain practical skills for using Google Analytics, the industry-standard marketing analytics tool.
Learn how to track website traffic, user engagement, and campaign ROI effectively.
Earn a free, widely recognized certificate to improve resumes and LinkedIn profiles.
Access flexible, self-paced learning materials fitting various schedules and learning speeds.
Enhance decision-making capabilities through data-driven marketing strategies.
Open doors to career roles in digital marketing, SEO, content marketing, and e-commerce.
Google’s FREE Marketing Analytics Course is a valuable investment of time for anyone looking to stay competitive in the digital economy where data insights influence business success.
Read More: DRDO DGRE Paid Internship 2026 — Apply Now for UG/PG Students With Stipend Available…
Read More: IIM Free Courses 2025: 60+ Programs, No CAT, No Fees Open for Students &…
How to Enroll?
If you are an Interested Candidate, you can apply for the Google Offers FREE Marketing Analytics Course – Learn Data Skills at Zero Cost 2025 Click Here.
