In 2024, social media marketing will continue to be a vital skill for entrepreneurs, creators, and marketers. Fortunately, there are numerous social media marketing courses available for free that can help you get started or enhance your existing skills. Here are the top 4 free social media marketing courses that you can enroll in now.
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Table of Contents
About the Social Media Marketing Courses
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, it is becoming more popular for both practitioners and researchers.
Most social media platforms, such as Facebook, LinkedIn, Instagram, and X, among others, have built-in data analytics tools, enabling companies to track the progress, success, and engagement of it campaigns. Companies use it to address a range of stakeholders, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.
On a strategic level, it includes managing a marketing campaign, governance, setting the scope (e.g., more active or passive use), and establishing a firm’s desired social media “culture” and “tone.”
When using it, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media”, rather than use marketer-prepared advertising copy.
Eligibility Criteria
Top 4 Free Social Media Marketing Courses For Entrepreneurs, Creators, and Marketers.
Here are the Top 4 Free Social Media Marketing Courses
1. Social Media Marketing Certification Course:
Build a successful social media strategy with HubSpot Academy’s free it Certification Course! Discover how to create engaging content, expand your reach, and measure ROI. Learn how you can use social media to up your business’s brand awareness and attract new customers!
What you’ll learn
Develop an engaging and effective social media strategy for your business
Build an inbound social media strategy that appeals to your customers and grows your bottom line
Leverage the power of social media to grow your business and career
Course Link Click Here
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2.Social Media Marketing
Kickstart your journey with a free social media marketing course of charge that begins by laying down the fundamentals of Social Media Marketing. You’ll then delve into the five core pillars essential to the field. This social media marketing course progresses to highlight the criticality of devising strategies, emphasizing the necessity of careful planning and publishing. As you advance, you’ll gain insights into analytics, alongside the pivotal concepts of monitoring and advertising.
The curriculum further elaborates on various methods for crafting marketing strategies, offering a tailored experience, fostering communities for your target audience, leveraging brand advocates, implementing cross-channel campaigns, underscoring the significance of storytelling, and the detailed application of chatbots. Towards the conclusion, the course dispenses valuable tips and tricks. Upon completing thisit course initiative and passing the quiz, participants will be awarded a certificate of completion, marking their proficiency in social media marketing free course.
Course Link Click Here
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3.Introduction to Social Media Marketing
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
By the end of this course, you will be able to:
Understand the landscape of traditional, digital, and social media marketing
Understand how to become certified as a Digital Marketing Associate
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals and identify KPIs
Define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Course Link Click Here
4. Small Business Marketing Using YouTube
In this 1-hour long project-based course, you will learn how to use YouTube to promote your small business, how to create a YouTube channel, how to customize your channel to attract the right audience, how to post videos, how to collaborate with other channels to improve client reach, how to interact with clients, and how to use YouTube analytics. This course will benefit small business owners with limited to no social media marketing experience.
Course Link Click Here
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