Professional Diploma in Coaching and Mentoring- (Free Course)


What you’ll learn

  1. Introduction to coaching, it’s principles and differences with other helping professions
  2. Required skills
  3. Types of questions, The Disney strategy, Working with gremlins, The Scaling method
  4. Types of coaching
  5. Standards of coaching, competencies
  6. The coach session

This course includes:

  • 2 hours on-demand video
  • 9 downloadable resources
  • Access on mobile and TV
  • Full lifetime access
  • Certificate of completion


Welcome to course: Professional Diploma in Branding & Brand Management by MTF Institute

Course provided by MTF Institute of Management, Technology and Finance


MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on higher & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator “The Fintech House of Portugal”.

MTF is present in 202 countries and has been chosen by more than 190,000 students.

Welcome to course: Coaching

You will know about: what is coaching, its types, components, rules; skills and competencies of coaches, how to proceed a coaching session and coaching methods and tools

After finishing a course you will get: key knowledge about coaching and how to implement it in effective ways

Course Plan:

1. About the course, topic and author

2. Introduction to coaching, it’s principles and differences with other helping professions

3. Required skills, types of coaching

4. Standards of coaching, competencies, the coach session

5. Types of questions, The Disney strategy, Working with gremlins, The Scaling method

6. The SCORE model, The GROW model, The 10/10/10 rule, Formula for success in coaching

7. The Balance wheel, The logical levels of Dilts

8. Meta-model, Metaprograms, Modeling

9. The four points of perception, Manifestation, A journal of progress

Course Author:

Zhansaya Berdikulova


Bachelor of Economics and Business of University of International Business

Master of Economic Sciences of M.Auezov South Kazakhstan University


Regional Coordinator of the leadership development project in schools of Kazakhstan, certified coach, coach for the development of leadership qualities of the public organization Association of Young Leaders

Course Full Description and Welcome Letter:


This online course is designed for beginners and for the ones who already have an experience in business.

This course contains a lot of information for leveling up the business skill and knowledge, and helps to know new methods, techniques and approaches, which you can use in management.

The Crucial Role of Coaching Techniques in Managerial Leadership and Career Development

In today’s competitive corporate landscape, the role of a manager goes far beyond traditional tasks of overseeing operations and ensuring productivity. A successful manager is now expected to act as a leader, a mentor, and a coach, guiding their team members towards individual and collective success. This paradigm shift highlights the significance of coaching techniques in the realm of managerial responsibilities.

This article delves into the importance of utilizing coaching techniques in the workplace, particularly within the role of a manager or leader. We will explore how coaching knowledge is pivotal for career development, the responsibilities of middle and top managers in preparing and mentoring personal development plans for team members, and the critical role of coaching in internal education and employee development. Additionally, we will examine how coaching methods contribute to the mental health and well-being of employees, acting as a vital support system for individuals who may have limited access to other sources of guidance.

The Transformation of Managerial Roles

1.1 Evolving Leadership Expectations

The traditional image of a manager as a stern authority figure has given way to a more holistic view of leadership. Managers are now expected to serve as role models, motivators, and mentors to their teams. This shift stems from the recognition that employees perform at their best when they feel valued, supported, and empowered.

The evolution of leadership expectations can be traced back to the changing dynamics of the modern workplace. In the past, managers were primarily responsible for enforcing rules and ensuring productivity. However, as organizations began to realize that employee engagement and satisfaction were crucial for success, a transformation in managerial roles ensued.

Today, managers are not just tasked with overseeing tasks and projects; they are expected to inspire and empower their teams. This shift is partly a response to the changing nature of work itself. In a knowledge-based economy, where creativity, innovation, and adaptability are paramount, traditional top-down management no longer suffices.

1.2 Coaching as a Leadership Skill

Coaching has emerged as a pivotal leadership skill that fosters personal and professional growth. We’ll explore how coaching techniques, such as active listening, constructive feedback, and goal-setting, can empower managers to become effective leaders who inspire and guide their teams towards excellence.

Coaching is not a one-size-fits-all approach; it is a dynamic and personalized method of leadership. Effective coaches adapt their style to the needs and preferences of individual team members. They actively listen to understand the unique challenges and aspirations of each employee, fostering a sense of trust and rapport.

Moreover, coaching is not merely about providing solutions but guiding employees to discover answers themselves. This approach instills a sense of ownership and accountability in team members. It encourages them to take the initiative, think critically, and develop problem-solving skills—a valuable asset in today’s fast-paced, ever-changing business landscape.

Coaching also plays a crucial role in setting and achieving goals. Effective managers use coaching techniques to collaboratively define clear, actionable objectives with their team members. This process not only aligns individual efforts with organizational goals but also empowers employees to track their progress and make necessary adjustments along the way.

Coaching Knowledge for Career Development

2.1 Career Development in the Modern Workplace

In today’s highly competitive job market, career development is a top priority for employees. Discover how coaching knowledge equips managers with the tools to help team members navigate their career paths, set meaningful goals, and continually improve their skills.

Career development has evolved from being a peripheral concern to a central focus in the modern workplace. In an era marked by rapid technological advancements and industry disruptions, employees recognize the importance of continuous learning and skill enhancement to remain relevant and competitive.

This heightened emphasis on career development places managers at the forefront of helping their team members chart their professional journeys. Coaching knowledge equips managers with the ability to provide guidance that is not only aligned with the organization’s needs but also tailored to the aspirations of individual employees.

One of the key advantages of coaching in career development is its ability to facilitate self-awareness. Effective coaches help employees identify their strengths, weaknesses, interests, and values. Armed with this self-knowledge, employees can make informed career decisions that align with their passions and long-term goals.

2.2 The Manager as a Career Development Partner

Explore the responsibilities of middle and top managers in preparing and mentoring personal development plans for their team members. Learn how these plans can align with organizational objectives and create a win-win situation for both employees and the company.

Managers who actively engage in career development become indispensable partners in their employees’ professional growth. They play a pivotal role in creating personalized development plans that leverage individual strengths and address areas needing improvement.

These development plans not only benefit the employees but also the organization. By aligning individual development goals with the company’s strategic objectives, managers ensure that every team member’s growth contributes to the overall success of the business.

Furthermore, coaching techniques are instrumental in fostering a growth mindset within teams. Managers can use coaching to encourage employees to embrace challenges, persist in the face of setbacks, and view failures as opportunities for learning and improvement. This mindset shift has a profound impact on team performance and innovation.

Coaching for Internal Education and Employee Development

3.1 The Role of Managers in Internal Education

Managers often bear the responsibility of nurturing a culture of learning within their teams and organizations. Explore how coaching methods can be instrumental in identifying and addressing skill gaps, fostering innovation, and supporting ongoing employee development.

In the rapidly evolving landscape of business, organizations that prioritize learning and development gain a competitive edge. Managers are at the forefront of this initiative, serving as the catalysts for continuous improvement and innovation within their teams.

Coaching methods play a pivotal role in identifying and addressing skill gaps. By regularly assessing the competencies of their team members, managers can tailor training and development programs to bridge these gaps effectively. This proactive approach not only enhances individual skills but also bolsters the organization’s overall capabilities.

Moreover, coaching encourages a culture of innovation. Effective coaches inspire creativity and critical thinking in their teams. They challenge employees to question the status quo, explore new ideas, and experiment with novel approaches. In this way, managers act as innovation champions, driving progress and adaptability.

3.2 Coaching as a Tool for Employee Empowerment

Employee empowerment is a cornerstone of effective leadership. Coaching techniques provide managers with the tools to empower their team members by fostering a sense of ownership and autonomy in their roles.

One of the primary ways coaching empowers employees is by promoting self-directed learning. Instead of relying solely on formal training programs, employees learn to identify their development needs and take initiative in seeking resources and opportunities for growth. Managers who coach effectively encourage this proactive approach.

Furthermore, coaching cultivates a growth-oriented mindset among employees. When team members receive regular feedback, both positive and constructive, they become more receptive to continuous improvement. They view challenges as opportunities for growth and development, which ultimately leads to higher levels of engagement and performance.

By creating an environment where continuous learning is celebrated, managers inspire their teams to thrive in an ever-changing business landscape. This culture of learning becomes a strategic advantage for organizations, as it enables them to adapt quickly to new challenges and opportunities.

Coaching for Mental Health and Well-being

4.1 The Manager as a Trusted Support System

For many employees, especially those who live alone or lack a strong support network, a manager can become their most trusted confidant. Understand how coaching methods extend beyond professional development to support the mental health and well-being of team members.

The relationship between a manager and their team members extends beyond the confines of the workplace. In some cases, a manager may be the primary source of support for an employee, especially when they are facing personal challenges or seeking guidance related to their mental health and well-being.

Coaching methods are not limited to career development; they encompass the whole spectrum of an employee’s life. Effective managers create an environment where team members feel comfortable discussing personal challenges and seeking guidance when needed. This trust and openness are essential for maintaining employee well-being.

In situations where employees are dealing with stress, anxiety, or other mental health issues, managers with coaching skills can provide valuable support. They can listen empathetically, offer guidance on stress management techniques, and help employees access appropriate resources for professional help when necessary.

4.2 Coaching for Life Questions and Personal Challenges

Life is filled with complexities, and employees often grapple with personal challenges that can affect their work performance and overall well-being. Managers who are skilled in coaching can offer valuable guidance during these times of need.

One area where coaching is particularly beneficial is work-life balance. In today’s fast-paced world, employees often struggle to juggle their professional and personal responsibilities. Managers can use coaching techniques to help team members set boundaries, manage their time effectively, and achieve a healthier work-life balance.

Coaching also proves invaluable in navigating interpersonal relationships, both within and outside the workplace. Managers can offer insights into effective communication, conflict resolution, and building positive relationships, which can significantly impact an employee’s overall quality of life.

In times of personal crisis or uncertainty, such as major life transitions or unexpected challenges, employees may turn to their managers for guidance. Managers trained in coaching can provide a supportive and non-judgmental space for employees to explore their feelings, identify potential solutions, and develop action plans to address these challenges.

In conclusion, coaching techniques have become indispensable in the modern workplace, particularly within the roles of managers and leaders. These skills not only drive career development and internal education but also play a crucial role in supporting the mental health and well-being of employees.

As we navigate an ever-changing professional landscape, organizations that recognize the importance of coaching will not only foster a culture of continuous improvement but also cultivate a loyal and motivated workforce. Managers who embrace coaching as a core aspect of their leadership style will not only elevate their own careers but also become catalysts for the success of their teams and organizations as a whole.

By understanding and implementing coaching techniques effectively, managers can truly transform the workplace into an environment where individuals thrive, careers flourish, and holistic well-being is nurtured.

How to Get this course FREE?

Note: The udemy Courses Will be free for a Maximum of 1000 Learners can use the promo code AND Get this course 100% Free. After that, you will get this course at a discounted price. (Still, It’s a good deal for you to get this course at a discounted price).

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