What you’ll learn
- Understand the basic concepts and terminology of Google Ads, including keywords, ad groups, campaigns, and bidding strategies.
- Develop effective Google Ads campaigns that align with business goals, target the right audience, and drive relevant traffic to your website.
- Create compelling ad copy and visuals that resonate with your target audience and improve click-through rates.
- Learn how to use Google Analytics to track the performance of your Google Ads campaigns, including metrics such as impressions, clicks, and conversions.
- Identify key performance indicators (KPIs) and metrics that are relevant to your business goals and use them to optimize your Google Ads campaigns over time.
- Understand the different bidding strategies available on Google Ads, including manual bidding, automated bidding, and target CPA bidding, and how to choose the
- Learn how to conduct keyword research and develop effective keyword lists that align with your business goals and target audience.
This course includes:
- 2 hours on-demand video
- Access on mobile and TV
- Full lifetime access
- Certificate of completion
In today’s digital age, Google Ads has become an essential tool for businesses to reach their target audience and drive relevant traffic to their websites. However, creating and optimizing successful Google Ads campaigns requires knowledge, skills, and tools that many marketers and business owners may lack.
That’s where this comprehensive course on Google Ads Mastery comes in. Designed to equip you with everything you need to know to become a Google Ads expert, this course covers a wide range of topics, from basic concepts and terminology to advanced bidding strategies and leveraging the Google Ads platform’s features.
Throughout the course, you will learn how to develop effective Google Ads campaigns that align with your business goals, target the right audience, and drive relevant traffic to your website. You will also learn how to create compelling ad copy and visuals, conduct keyword research, and optimize your campaigns over time to achieve maximum ROI.
In addition, this course covers advanced topics such as bid management, audience targeting, and campaign optimization using Google Analytics. You will also learn how to leverage the Display Network and YouTube advertising to reach your target audience across multiple channels.
By the end of this course, you will have the knowledge and confidence to create and manage successful Google Ads campaigns that deliver real results. Whether you are a marketing professional, business owner, or aspiring digital marketer, Google Ads Mastery is the ultimate course to take your digital marketing skills to the next level.
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