What you’ll learn
- Market Research
- Market Sizing
- Competitive Research
- Market Analysis
- Marketing
- Research Methods
- Testing
- Conversion Rate Optimization
- Surveying
- Data Analysis / Analytics
- Quantitative & Qualitative Research
- Case Study Interviews
- Evidence Based Marketing
This course includes:
- 13 hours on-demand video
- 12 articles
- 4 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of completion
Description
Welcome to the best course in modern and practical market research. I’ve done market research for top companies including Sony PlayStation and two Google-backed startups. I studied market research at the world’s leading marketing school, Philip Kotler’s Kellogg School of Management. I’ve done marketing for consumer products, B2B products, digital products, and physical products – both as a marketing consultant and as a marketing manager at various levels up to VP.
Learn the latest and greatest marketing techniques from a world-class market research consultant. Learn tools, techniques, hacks and quick fixes to solve all your market research worries.
Main departments of market research:
Introduction to the 3 types of market research and the 3 types of data
Exploratory research includes interviews, focus groups and case studies
Competitive analysis using a variety of approaches and techniques (including 1-page competitive analysis template)
Descriptive market research including surveys, evidence-based writing, and funnel optimization and measurement
Causal market research includes A/B testing and 3 important things to test with direct response marketing
How to measure market and demand using different tools and approaches
Empirical and longitudinal research on how brands grow, including Byron Sharp’s 7 Rules of Brand Growth
The Customer Decision Journey
Conversion Rate Optimization (CRO)
Marketing Psychology Research
How to find buyers and partners using techniques and tools such as LinkedIn Sales Navigator and Sparktoro
Data and media analysis
Market research for services
Product Marketing Analysis
Main topics of market research:
Market research and market research
Market research analysis and training for market research analysts
competitive analysis
Marketing Analysis and Marketing Analysis
research methods
Qualitative research and quantitative research
user analysis
Web Analytics and Conversion Rate Optimization (CRO)
How to Get this course FREE?
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