What you’ll learn
- LinkedIn Marketing
- LinkedIn Lead Generation
- LinkedIn Ads
- LinkedIn Advertising
Description
Welcome to the ultimate course on LinkedIn marketing, lead generation & advertising in 2023. Master B2B social media marketing!
I’ve been advertising on LinkedIn since 2011, and I have an MBA from the #1-ranked business school for marketing in the USA.
The main benefit of this course is teaching you how to use LinkedIn to get new customers. For example, I’ll walk you through a case study on how one ad campaign generated a 500% return on investment. To get customers we’re going to use LinkedIn ads, but also account based marketing (ABM), LinkedIn Sales Navigator, your LinkedIn company page, and other tactics such as automating connection requests.
After this course, you’ll be able to acquire new customers using LinkedIn efficiency by using the top, middle, and bottom of the marketing funnel. You’ll be able to put together a LinkedIn customer-acquisition plan.
I’ll talk about LinkedIn ads of various types with different objectives. The key to cost-effectvie lead generation and customer acquisition is mapping out the entire funnel, not just short-term lead generation.
The major sections of this LinkedIn marketing course are:
- BOFU (Bottom of Funnel): generating short-term revenue
- MOFU (Middle of Funnel): tactics such as product education & nurturing that will enhance BOFU
- TOFU (Top of Funnel): generating broad awareness and problem education to provide the basis for subsequent revenue generation
I’ll talk about the details of LinkedIn campaigns I worked on and provide 3rd-party case studies. I’ll give you tutorials, strategies, and tactics to pull everything together.
This is a more structured approach to LinkedIn marketing than my previous courses which focused on jumping straight into tutorials.
This course is for people in B2B marketing and potentially those in outbound sales and business development.
Let’s get started!
Key Marketing Topics:
- LinkedIn Marketing
- LinkedIn Lead Generation
- LinkedIn Advertising (LinkedIn Ads)
- Social Media Marketing
- LinkedIn Advertising Course
- B2B Advertising
- B2B Marketing
Who this course is for:
- Marketing Consultants
- Marketing Manager
- Social Media Managers
- Social Media Marketing Managers
- Marketing Agencies
- Advertising Managers
- Advertising Consultants
- Marketing Managers
How to Get this course FREE?
Get a 100% Discount On Udemy Paid Courses by clicking on the Apply Here Button. This Course coupon code is automatically added to the Apply Here Button.
Apply this Coupon: 780B360CEEF8D70BF2C3 (For 100% Discount)
Note: The udemy Courses Will be free for a Maximum of 1000 Learners can use the promo code AND Get this course 100% Free. After that, you will get this course at a discounted price. (Still, It’s a good deal for you to get this course at a discounted price).
External links may contain affiliate links, meaning we get a commission if you decide to make a purchase. Read our disclosure.
