Top 10 Free Courses Build Your Online Business


Starting an online business can be a challenging and rewarding experience, but it can also be overwhelming to know where to start. Fortunately, there are many free online courses that can help you get a solid foundation in the skills you need to build a successful online business. In this blog, we’ll highlight 10 free courses that can help you get started.

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1. The Art of Persuasive Writing and Public Speaking

This course is an introduction to the theory and practice of rhetoric, the art of persuasive writing and speaking. In it, you will learn to construct and defend a compelling argument, a critical skill in many situations. We’ll use a selection of speeches by prominent 20th-century Americans—including Martin Luther King Jr., John F. Kennedy, Margaret Chase Smith, Ronald Reagan, and others—to explore and analyze the structure and style of rhetoric. Through this analysis, you will learn how speakers and writers persuade their audiences to accept their points of view.

What Will You Learn

  • When and how to use the different rhetorical devices in writing and speaking
  • How to distinguish between reasoning and rhetorical techniques
  • How to write persuasive editorial opinions and short speeches
  • How to assess the strength of an argument
  • How to find logical errors in arguments

2. Entrepreneurship 101

Entrepreneurship 101 is based on case studies of MIT startups and their founders. Through them, you will learn about innovations in mobile apps, 3D printing, power electronics, international development, watchmaking, and much more. Along the way, you’ll learn how to interview prospects, understand the important differences between top-down and bottom-up market analysis, and develop a strategic framework for deciding which market to pursue your product or service.

This course is perfect for:

Corporate entrepreneur building a new product line
Scientists and engineers who commercialize new technologies
Entrepreneurship teacher and politician

what will you learn

Skip what you are about to learn
Key customer research
Market analysis from the ground up
market segmentation
Bridgehead Market Analysis
End-user profile development
Customer personality profile
Estimated total addressable market size

3. Technology Entrepreneurship

At the start of the course, participants are assigned to teams based on their interests and previous experience. Over the 8 weeks, participants will explore key business development concepts while working with their team to develop a product. You will explore topics ranging from market analysis to creating minimally viable products and presentations through lectures, videos and readings. At the same time, the team accomplished the important task of developing their business idea into a real product. Our goal is for the team to develop their entrepreneurial thinking skills and graduate with a successful startup product.

What Will You Learn

● Efficient development and maintenance of a strong founding team for your company

● Identify problems and gaps in the industry that can be solved by entrepreneurship

● Conduct market research and customer interviews to assess the feasibility and usefulness of your business idea

● Minimum Viable Product (MVP) development and testing.

● Build a platform to showcase and exhibit to potential investors

● Fundraising for different types of investors and funding and effective fund management

4. Technology Entrepreneurship: Lab to Market

Universities, government labs, and private companies invest billions of dollars in the research and development of breakthrough technologies that have the potential to transform industries and lives — but very few of these technologies ever leave the lab. Those that do often fail to find compelling market applications. So what determines success? How does an invention become an enduring innovation?

In this introductory course, developed in collaboration with the Laboratory for Innovation Science at Harvard and the University of California San Diego, you’ll explore how entrepreneurs match promising technology with customer needs to launch successful new businesses. Using real-world examples, you’ll apply critical thinking to commercialize technologies, and you’ll learn about the venture creation process from founders, funders, and industry experts

What Will You Learn

A systematic approach to technology entrepreneurship
How to generate new use cases by matching customer needs with promising technology seeds
How to combine business models and operations
How to assess technology for maturity and market suitability
How to position opportunities to secure funding

5. Strategic Social Media Marketing

In this course, part of the Digital Product Management MicroMasters program, we examine how companies use social media and user interaction to support their marketing efforts. We look at this issue from a strategic and practical perspective, not from a technical or platform perspective. We’ll give you the knowledge you need to create compelling content for platforms like Facebook, Instagram, Twitter, and Snapchat, and how to identify influencers, deliver content to audiences and measure the success of your efforts.

Understanding social media is essential for product managers working in digital environments. Product managers learn how to use social media conversations to make decisions and how to use social media to promote their products, services, and brands. In addition, students gain an understanding of how social media can be used to achieve certain organizational goals and measure the effectiveness of these efforts.

What Will You Learn
Skip what you are about to learn
How to develop a social media marketing strategy
How to develop and deliver content that engages users and is strategically integrated across platforms
How to measure the effectiveness of social efforts.
How social media can be used to listen to users, monitor their behavior, and engage them in co-creating products and services
How to manage social media

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6. Applied Storytelling

This Applied Storytelling course will teach you how to integrate more of these basic human skills into your career. Over the 4 weeks of self-study, you’ll practice vocal and physical performance techniques that support public speaking; You will be involved in all the different stories that make up our professional world; You will learn how to tell a story and practice scenarios, including digital storytelling and spoken storytelling, which will help you start or further your career goals as a practicing storyteller. and learn how to apply storytelling best practices to bring your everyday work to life. ****

No prior knowledge is required to register! You may be wondering, “What type of career would benefit from this course?” The answer is “All.” While some areas seem more story-driven than others, all employees experience moments of stage fright when they can apply storytelling to become more engaged, confident, and successful people.

What Will You Learn
Gain practical application insights through case interviews covering a wide range of professional and industry backgrounds, from academia to advertising and graphic design to politics, law, and more!
Key elements of a story, including definition, ethos, examples, lists, anecdotes, hypotheses, illustrations, humor, and pictures.
Sound and physical basics, e.g. B. Warming up before public speaking, breathing exercises, vocal and physical diversity at networking events.
How to get yourself to practice storytelling in interviews, presentations, and group situations.
Possibly, storytelling in everyday office life through PowerPoint presentations, team meetings, and how to get stories from others.
Verified students get access to bonus content, a Slack community with other students, and a 30-minute project review via a Zoom video call with instructor Steve Kaliski

7. Fundamentals of Entrepreneurial Finance: 

The course also incorporates course material from two other Sloan School sources, Entrepreneurial Finance and Venture Capital and New Ventures. The former is taught by Professors Schoar and Rhodes-Kropf and contains more introductory material. New ventures taught by Professor Aulette offer students the opportunity to delve deeper into what it means to be an effective entrepreneur. This combination allows a wider audience to access the material. It’s rigorous and relevant, which is the goal of all MIT courses.

Our team uniquely combines the perspectives of all three faculty members to enable optimal learning. Professor Shoar is a renowned academic in the fields of finance, venture finance, and venture capital. Professor Rhodes-Kropf is not only a strong academic but also a practicing investor. Professor Aulette brings extensive hands-on experience as a successful serial entrepreneur as well as a recognized thought leader in the field of entrepreneurship. All have decades of teaching experience and have received numerous awards for their courses and work

What Will You Learn
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Financial Education
Financial modeling
Sources of funding, including venture capital
Corporate appraisal and exit planning
Negotiate terms

8. Creativity & Entrepreneurship

This course approaches entrepreneurship as a creative process, a basic human instinct that we all have and can draw upon._ Creativity and Entrepreneurship_ applies concepts from the creative process and music, such as observation, prototyping, iteration, and embracing failure as a medium to guide you through the concept of thinking like a startup. You will develop the essential thinking, knowledge, and insights necessary for an entrepreneurial career, whether as a leader in your own career or as the founder of a new business in any field.

Creativity and Entrepreneurship are about the entrepreneurial side that is not learned in business schools but in music studios.

What Will You Learn
Skip what you are about to learn
How to approach your career or startup as if you were learning an instrument
Why entrepreneurship, like creativity, is something we all have
How to use “musical thinking” as a tool for collaboration and creative problem solving
Why songwriting is the perfect parallel for career and product development
Why entrepreneurship is so much more than business plans and spreadsheets, just as music is so much more than scales and tin sheets

9. You Can Innovate: User Innovation & Entrepreneurship

In this course, you will learn to see the world through the lens of problem-solving and discovery. You examine the problems you see in your life and in the world and assess their potential for entrepreneurial innovation. You will be guided to make the right decision. When you do this, you become a consumer innovator.

The examples of consumer innovation and their business potential are endless. A surfer developed a GoPro to take “selfies” while surfing. A college student found Dropbox after losing his USB stick. Two entrepreneurs built a tool for themselves to track down software bugs and Atlassian was born.
Led by Eric von Hippel, Founding Scientist in Consumer Innovation, and Erdin Beshimov, Founder of MIT Bootcamps, this course takes you step-by-step through the process of developing consumer innovation ideas and shaping their entrepreneurial potential. Importantly, this course introduces you to effective strategies for starting entrepreneurship through engaging case studies, so you can succeed even when you don’t have a lot of resources.

What Will You Learn
Skip what you are about to learn
Understand the basic concepts of consumer innovation such as lead consumer, sticky information, peer diffusion, market diffusion, and cost-effective niche innovation;
Apply key user concepts to identify multiple opportunities for entrepreneurial innovation;
Learn and apply the concept of “Solution/Need Co-Formation” to find viable and actionable solutions to the problems you want to solve;
Learn the tools and strategies to start entrepreneurship and apply them to design strategies to spread your consumer innovation;
Explore the trends and forces driving the democratization of innovation and apply the insights to increase the potential contribution of your business to society.

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10. Becoming an Entrepreneur

Becoming an entrepreneur will inspire you to explore the entrepreneurial path and tools to overcome the initial challenges of building a business.

From developing new business ideas and conducting market research to designing and testing your proposals and presentations, this course follows LaunchX’s successful approach to entrepreneurship, using Disciplined Entrepreneurship, Lean Methodology, and MIT’s Design Thinking. There will be a mix of short videos and activities that will challenge you to leave your computer screen and immerse yourself in the community to really make a difference.

What Will You Learn
Skip what you are about to learn
Breaking major myths about entrepreneurship
Define your goals as an entrepreneur and startup
Recognize business opportunities
Do market research and select your target customers
Design and test your proposal
Planning your business logistics as well as presentation and sales to customers

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