Introduction to Commercial Awareness – (Free Course)


What you’ll learn

  1. Define what commercial awareness is and its importance
  2. Identify and define different types of changes and innovations
  3. Identify and overcome barriers of change
  4. Map out and manage stakeholders
  5. Use tools and techniques to identify areas for innovation and change
  6. Prepare for and successfully implement changes and innovations

This course includes:

  • 1 hour on-demand video
  • 46 downloadable resources
  • Access on mobile and TV
  • Full lifetime access
  • Certificate of completion


Whilst developing current leaders as well future leaders, I have seen a change in what employers, and what employees are also looking for in their leaders. There has been a shift from the traditional management skills to more new leadership skills. In the past, there was an emphasis on business, operational and financial skills. Whereas, nowadays, employers are looking for people who have more leadership, soft or human skills. These would include, for example, emotional intelligence, communication, presentation, time management, coaching and mentoring, or stress management skills. I often get requests for Commercial Awareness workshops and courses. Commercial Awareness is an example of leadership skills where leaders need their traditional, manager skills as well as their new, leadership and soft skills.

In this course, we will be covering various aspects of commercial awareness.


In the lectures, we will be discussing what commercial awareness is, how to spot opportunities for change and innovation, how to guide and support all your stakeholders through a change. We will be discussing how to evaluate different options and choose the one that would have the most benefits, and finally, how to draw up a plan to successfully implement any change.

This course will be a part of a series of courses on different new leadership skills.

How to Get this course FREE?

Note: The udemy Courses Will be free for a Maximum of 1000 Learners can use the promo code AND Get this course 100% Free. After that, you will get this course at a discounted price. (Still, It’s a good deal for you to get this course at a discounted price).

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