Postgraduate Executive Diploma: Marketing Management – (Free Course)

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What you’ll learn

  1. Introduction to Marketing Management
  2. Principles of marketing management effectiveness
  3. Target market analysis
  4. Segmentation and positioning
  5. Development of a marketing package
  6. Pricing
  7. Distribution and promotion
  8. Marketing Management and Сontrol
  9. Targeting
  10. Segmentation
  11. 4P
  12. SWOT

This course includes:

  • 2 hours on-demand video
  • 8 downloadable resources
  • Access on mobile and TV
  • Full lifetime access
  • Certificate of completion

Description

What you’ll learn

  • Whats is Marketing Management nowadays
  • The theory of Marketing Management
  • Principles of marketing management effectiveness
  • Target market analysis
  • Segmentation and positioning
  • Development of a marketing package
  • Pricing
  • Distribution and promotion
  • Marketing Management and Сontrol

Course provided by: The Retail Banking School, Lisbon, Global Banking, Fintech and Business school.

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Course Plan:

1. Introduction to Marketing Management

2. Principles of marketing management effectiveness

3. Target market analysis

4. Segmentation and positioning

5. Development of a marketing package

6. Pricing

7. Distribution and promotion

8. Marketing Management and Сontrol

Course Instructor: Zhansaya Berdikulova,

Regional Coordinator of the leadership development project in schools of Kazakhstan,
certified coach, leadership development coach

Master of Economic Sciences of M.Auezov South Kazakhstan University

A little about me:

My name is Zhansaya, but for you I’m just Saya

For the last 10 years, I have been teaching adults and children leadership, communication, conflict management, decision-making, planning – all the flexible skills necessary for life and work.

In addition, I teach trainers and teachers who further transfer this knowledge and skills. Higher economic education in the field of management and marketing helps me to lead leadership not only as a life skill, but also as a professional for becoming top managers and managers.

I wish you new knowledge and hope that the course will be useful and effective for you!

Let’s get started!

Linked Topics:

  • Marketing Fundamentals
  • Management Fundamentals
  • Business Fundamentals

How to Get this course FREE?

Note: The udemy Courses Will be free for a Maximum of 1000 Learners can use the promo code AND Get this course 100% Free. After that, you will get this course at a discounted price. (Still, It’s a good deal for you to get this course at a discounted price).

External links may contain affiliate links, meaning we get a commission if you decide to make a purchase. Read our disclosure.

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