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Table of Contents
What you’ll learn
- Definition and key features of brand reputation
- Reasons to manage brand reputation
- Reputation management methods: ORM and SERM
- Main components of reputation management
- Brand monitoring to analyze your current reputation
- Manual and automatic monitoring tools
- Brand Mentions as an automatic monitoring tool
- Competitor analysis
- Analysis of monitoring results and building reputation management strategy
- Strategy implementation and brand management optimization
- Ways to increase brand and customer loyalty
- Work with reviews and negativity
Description
- Definition and key features of brand reputation
- Reasons to manage brand reputation
- Reputation management methods: ORM and SERM
- Main components of reputation management
- Brand monitoring to analyze your current reputation
- Manual and automatic monitoring tools
- Brand Mentions as an automatic monitoring tool
- Competitor analysis
- Analysis of monitoring results and building reputation management strategy
- Strategy implementation and brand management optimization
- Ways to increase brand and customer loyalty
- Work with reviews and negativity
How to Get this course FREE?
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