Master the Top 7 Free Online Marketing Courses Certifications in 2023

In this article, we’ll explore the top 7 Free Online Marketing Courses Certifications in 2023, so you can master the latest trends and techniques in the field.

In the fast-paced world of digital marketing, it’s essential to stay up-to-date with the latest technologies and techniques. Fortunately, there are many free online marketing courses available that can help you sharpen your skills and expand your knowledge.

Whether you’re a beginner or a seasoned professional, these courses can provide valuable insights into content marketing, social media, SEO, email marketing, and more.

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1. Google Analytics

The Google Analytics Certification course is a free online course that teaches you how to use Google Analytics to measure and analyze your website traffic. The course covers all aspects of Google Analytics, from setting up an account to creating and analyzing reports.

Course Link Click Here

2. Inbound Marketing Course

Discover the power of inbound marketing, a customer-centric approach that attracts and connects you with your ideal customers by solving their problems and creating valuable experiences.

Through interactive lessons, you’ll learn how to create accurate buyer personas using HubSpot tools and map out your buyer’s journey to develop impactful content that drives action. Don’t let 60-70% of your marketing content go unused – enroll in the HubSpot Inbound Marketing Course and scale your marketing with ease.

What you’ll learn:

Create content that educates and nurtures leads through their buyer’s journey.

Offer relevant content and lead nurturing experiences to leads and customers.

Optimize your marketing processes using automation strategies and AI tools.

Course Link Click Here

3. Google Ads 

Another entry from Google is the Ads program. Building off the skills learned from the GA4, marketers can further their knowledge of Google platforms by mastering the important skills around digital advertising on the large search engine.

This series of courses takes much longer to complete than the analytics coursework, but the implementation of a paid strategy inside an organization can yield significant ROI when done correctly.

What you’ll learn:

Google Ads – Measurement Certification.

Google Ads Search Professional Certification

Google Ads Display Professional Certification

Google Ads Video Professional Certification

Course Link Click Here

4. SEO Toolkit by Semrush

Make the most of Semrush’s SEO Toolkit by taking our course. Provided by a team of Semrush professionals, you’ll delve into all the best and need-to-know features of the toolkit to help you drive better results.

Who is this course for?

If you want to learn how to boost your SEO with Semrush tools, take this course to get tips from practicing SEO experts in a series of free video lessons.

What you’ll learn?

Get to know our SEO Toolkit with this brilliant FREE course to help you through initial research, campaign management, and measuring success.

Course Link Click Here

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5. Email Marketing Course

Develop a holistic approach to email marketing with HubSpot Academy’s Email Marketing Course. Learn to personalize and automate emails, design engaging content and CTAs, and analyze metrics for strategic success.

Who is this for?

Small business owners who want to utilize email marketing effectively to engage their target audience

Marketers interested in expanding their email marketing skills to drive better results and more conversions

Individuals looking to gain expertise in email marketing best practices

What you’ll learn?

Discover personalization and automation tactics for effective email campaigns

Create compelling email copy, content, and design for increased audience attention and conversions

Analyze email metrics and conduct A/B testing for data-driven decision-making

Course Link Click Here

6. Microsoft Advertising

You’re a business leader who stays ahead of the curve. Take that strategy even further with Microsoft Advertising certifications to demonstrate your digital advertising knowledge and skills.

Course Link Click Here

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7. The Strategy of Content Marketing

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably.

Specifically, you will learn how to develop, organize, and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing.

You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Course Link Click Here

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