4 Free Digital Marketing Courses to Boost Your Business

Are you Interested in digital marketing and boosting your Business 2x then, there are many 4 Free Digital Marketing Courses available online that can help you learn the skills you need to succeed.

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What is Digital Marketing?

Digital marketing is the use of digital channels to promote or market products or services to consumers and businesses. It encompasses a wide range of activities, including:

• Search engine optimization (SEO)
• Pay-per-click (PPC) advertising
• Social media marketing
• Content marketing
• Email marketing
• Affiliate marketing
• Display advertising
• Conversion rate optimization (CRO)
• Influencer marketing

Digital marketing is important because it allows businesses to reach their target audience where they are spending their time online. It is also a measurable form of marketing, which means that businesses can track the results of their campaigns and see what is working and what is not.

Why do we learn Digital Marketing?

We learn digital marketing because it is an essential skill for businesses of all sizes in today’s digital world. Digital marketing allows businesses to reach their target audience where they are spending their time online and connect with them in a meaningful way.

Here are some of the reasons why we should learn digital marketing:

• To reach a large audience: Digital marketing allows businesses to reach a large audience of potential customers, both locally and globally.
• To target your audience: Digital marketing allows businesses to target their marketing messages to a specific audience, based on demographics, interests, and other factors.
• To measure your results: Digital marketing is a measurable form of marketing, which means that businesses can track the results of their campaigns and see what is working and what is not.
• To cost-effectively market your business: Digital marketing can be a cost-effective way to market a business, especially for small businesses.
• To stay ahead of the competition: Digital marketing is constantly evolving, so businesses that want to stay ahead of the competition need to learn and adapt to the latest trends and technologies.

In addition to these benefits, digital marketing can also be a rewarding career path. There is a high demand for digital marketing skills, and salaries for digital marketers are generally higher than average.

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4 Free Digital Marketing Courses to Boost Your Business

1. Fundamentals of digital marketing

About this course

Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, and packed full of practical exercises and real-world examples to help you turn knowledge into action.

On completion of this course, you will earn an award to add to your public Skillshop and LinkedIn profiles to showcase your new skills.

This course covers the basics of digital marketing, including:

What is digital marketing?

How to create a digital marketing strategy

How to use different digital marketing channels, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing.

Course Link Click Here

2. Inbound Marketing Course: Attract Customers Through Valuable Content and Tailored Experiences

About this Course

Discover the power of inbound marketing, a customer-centric approach that attracts and connects you with your ideal customers by solving their problems and creating valuable experiences. Through interactive lessons, you’ll learn how to create accurate buyer personas using HubSpot tools and map out your buyer’s journey to develop impactful content that drives action. Don’t let 60-70% of your marketing content go unused – enroll in the HubSpot Inbound Marketing Course and scale your marketing with ease.

Who is this for?

Marketing Managers looking to become inbound marketing certified

Inbound Professionals looking to upskill their marketing tactics and techniques

Business owners looking to boost their marketing strategy and maximize ROI

What you’ll learn

Create content that educates and nurtures leads through their buyer’s journey.

Offer relevant content and lead nurturing experiences to leads and customers.

Optimize your marketing processes using automation strategies and AI tools.

Course Link Click Here

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3. Google Digital Marketing & E-commerce Professional Certificate

Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are over 213,000 open jobs in digital marketing and e-commerce with a median entry-level salary of $59,000.¹

Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.

What you’ll learn?

Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job

Attract and engage customers through digital marketing channels like search and email

Measure marketing performance through analytics and present insights

Build e-commerce stores, analyze online performance, and grow customer loyalty

Course Link Click Here

4. Digital Marketing Foundations

Learn how to promote your brand or business effectively online and develop a targeted marketing strategy that engages potential customers across the digital landscape. In this course, Brad Batesole articulates today’s digital marketing techniques—including how to build a successful online marketing campaign across channels: Search, social media, email, and display.

Learn how to build and connect with communities on social networks, the best practices for paid media, and discover what makes an email marketing campaign successful. This course also covers key digital marketing skills, like marketing analytics, content marketing, and customer engagement, as well as recommendations for expanding your digital marketing skill set. Upon completing this foundational digital marketing course, you’ll be equipped with the essential skills and strategies to navigate today’s digital landscape.

What you’ll learn?

1. The Digital Marketing Framework

2. Digital Marketing Basics

3. Digital Marketing Key Concepts

4. Digital Marketing Hub and Spokes

5. Digital Marketing with Your Website

6. Digital Marketing with Paid Channels

7. Digital Marketing with Social Media

8. Digital Marketing with Email

9. Marketing Analytics Skills

Skills covered in this course

Digital Marketing

Course Link Click Here

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