The Best Free Social Media Marketing Courses for Beginners in 2023

In this post, we’ll take a look at the Best Free Social Media Marketing Courses for Beginners in 2023. These courses are all offered by reputable institutions and cover a wide range of topics, from creating effective social media content to measuring your results.

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About the Social Media Marketing

Social media marketing is the practice of using social media platforms to promote a brand, product, or service, engage with existing customers, and reach new ones.

It involves creating content for social media platforms to promote products and/or services, build community with the target audience, and drive traffic to the business. Social media marketing is constantly evolving with new features and platforms emerging every day. The top goals of social media marketing are advertising products/services and increasing brand awareness

1. Social Media Marketing Specialization

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services.

Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.

Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media.

The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.

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2. Social Media Marketing Course: Get Certified in Social Media Strategy

Elevate your social media marketing skills with HubSpot Academy’s free Social Media Marketing Course, covering everything you need to know to build a successful social media strategy.

From creating engaging content to expanding your reach and measuring ROI, you’ll learn how to harness the power of social and digital technologies to increase brand awareness, attract new customers and partners, and develop meaningful relationships. Keep up with the latest trends in this ever-evolving field and earn your Social Media Marketing Certification today by enrolling now!

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3. The Strategy of Content Marketing

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education.

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize, and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing.

You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

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4. Meta Social Media Marketing Professional Certificate

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes.

Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place.

This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok, and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising

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5. Social Media Marketing Of Free Social Media Marketing Courses

This course will first introduce you to the basics of Social Media Marketing. Next, you will learn about the five pillars of Social Media Marketing. The course then discusses the importance of building strategies and the role of planning and publishing. Later, you will be exposed to analytics and the concepts of monitoring and advertising. Moving ahead, it discusses different ways of building marketing strategies, creating a personalized experience, building communities for your audience, employing brand advocates, deploying cross-channel campaigns, the importance of storytelling sessions, and the role of employing chatbots in detail. A few tricks and tips are shared at the end of the course. Once you finish this free course, take the quiz and earn a completion certificate.

Are you ready to learn about Social Media Marketing, one of the most demanded skills in the field of digital marketing? Look no further! Our professional Digital Marketing courses cover every skill you need to become an accomplished expert in the domain.

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