Paytm Recruitment 2023 | Digital Marketing Associate |Work From Home Jobs | Paytm Latest Job


Are you a digital marketing enthusiast looking for a work-from-home opportunity? now you have good news Paytm has recently launched a Digital Marketing Associate work-from-home Job that is perfect for you. In this post, we will discuss how to apply for this job and what eligibility is required for Paytm Recruitment 2023 | Digital Marketing Associate |Work From Home Jobs | Paytm Latest Job

Paytm Recruitment 2023 | Digital Marketing Associate |Work From Home Jobs | Paytm Latest Job
Source: Coursejoiner

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About the Paytm

Paytm was founded in August 2010 with an initial investment of US$2 million by its founder Vijay Shekhar Sharma in Noida, Delhi NCR. It started off as a prepaid mobile and DTH recharge platform and later added debit card, postpaid mobile, and landline bill payments in 2013.

In October 2011, Sapphire Ventures (fka SAP Ventures) invested $10 million in One97 Communications Ltd. By January 2014, the company had launched the Paytm Wallet, which the Indian Railways and Uber added as a payment option. It launched into e-commerce with online deals and bus ticketing. In 2015, it added education fees, metro recharges, electricity, gas, and water bill payments. Paytm’s registered user base grew from 1.18 crore in August 2014 to 10.4 crore in August 2015. Its travel business crossed $500 million in annualized GMV run rate, with 20 lakh tickets booked per month.

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In March 2015, Paytm received its huge stake from Chinese e-commerce company Alibaba Group, after Ant Financial Services Group, an Alibaba Group affiliate, took 40% stock in Paytm as part of a strategic agreement. Soon after, it received backing from Ratan Tata, the MD of Tata Sons. In August 2016, Paytm raised funding from Mountain Capital, one of Taiwan-based MediaTek’s investment funds at a valuation of over $5 billion. Also in 2016, it launched movies, events, and amusement park tickets as well as flight ticket bookings and Paytm QR. Later that year, it launched rail bookings and gift cards.

In May 2017, Paytm received its biggest round of stake from a single investor – SoftBank, thus bringing the company’s valuation to an estimated $10 billion. In August 2018, Berkshire Hathaway invested $356 million for a 3%- 4% stake in Paytm, although Berkshire Hathaway confirmed that Warren Buffett was not involved in the transaction.

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Eligibility Criteria

1-2 years of relevant experience in digital marketing

Prior hands-on experience in campaign management on digital ad platforms including Facebook ads, Google Adwords and LinkedIn

A thorough understanding of Google Analytics and other digital marketing analytical tools

Hands-on experience in email marketing tools such as Mailchimp and Clevertap

A thorough understanding of different email marketing strategies such as drip campaigns, follow-up campaigns, etc.

An obsession with numbers and a keen eye for trends backed by relevant numbers

Strong written and oral communication skills

Experience working in startups or other face paced environments

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Role and Responsibility

Work closely with the business teams & content team to develop digital marketing plans for amplification of events and categories

Implement platform, email, and social media marketing plans for key events and categories

Implement various optimization techniques for continued improvement in digital marketing performance

Create and maintain analysis reports that point towards shortcomings in previous campaigns; design new campaigns based on inputs from these reports and make recommendations following new releases and trends

Deep dive into numbers from different digital marketing tools to bring out meaningful and actionable insights

Effectively manage budgets across all digital marketing operations

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India: Mumbai, Maharastra

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How To Apply?

Click on the below button for applying to Paytm Recruitment 2023 | Digital Marketing Associate |Work From Home Jobs | Paytm Latest Job

Official Website Link Click Here


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